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    <loc>https://paulhwells.com/work</loc>
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    <lastmod>2026-04-03</lastmod>
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      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work - U.S Army All-American Bowl Event Sponsorship</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1570036246452-NO245Q63VK2PZK07KUHB/Pwells_Portfolio_template_2.jpg</image:loc>
      <image:title>Work - Microsoft AI Ice Cream Parlor</image:title>
      <image:caption>We built the first-ever artificially intelligent ice cream parlor, powered by Microsoft Azure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1571116203187-90K9UHM98V6SBWLKGQBW/Pwells_Portfolio_template_v2_11.jpg</image:loc>
      <image:title>Work - U.S. ARMY ROBOTICS RECON COURSE</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Work - USPS PO Box Retail Campaign</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1470902785417-VP6KT7JZNCIGEPF4O5XV/kit1.jpg</image:loc>
      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work - Microsoft Learning and Accessibility Booth</image:title>
      <image:caption>We built Microsoft’s first-ever fully accessible trade show booth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1736893091213-HKW7V5FWTSQ4PH04H45I/1ebbf5204981579.66b2d24628848.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work - Special Operations Forces Industry Conference</image:title>
      <image:caption>More than 300 people visited Microsoft’s StarShip II over the first three days</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1736448162678-3CFHUOO2B1K1FX65SL2R/image-asset.png</image:loc>
      <image:title>Work - These launch events for Simplot Innvictis 360° earned a Best of NAMA Award</image:title>
      <image:caption>See why in the recap video below</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1570070317232-YOMY1EBJOJ2NQKW2N7IA/Pwells_Portfolio_template_1.jpg</image:loc>
      <image:title>Work - U.S. Army M18-TFV</image:title>
      <image:caption>The Model 18 Top Fuel Vehicle challenged the boundaries of a dragster’s potential</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1473565399676-ZJIXAU5R72SZ6IXJEANG/Battle_Lines13.jpg</image:loc>
      <image:title>Work - U.S. Army NHRA Sponsorship</image:title>
      <image:caption>The look that helped Tony Schumacher win the 2016 Top Fuel TRAXXAS Shootout. Watch below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1736889923443-8IK5EYXJ25LSAAWCFL30/image-asset.png</image:loc>
      <image:title>Work - Ameren Reliability TV Campaign</image:title>
      <image:caption>These TV spots appeared on broadcast and streaming platforms to promote the reliability of the smart grid and renewable energy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1736888042698-G86GXERMQ8H0OYOR8NLP/Amr_IL_Sample_Video_Style_A1.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Promotional videos ran on streaming platforms like YouTube</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1569990643466-14SYAA0N73M0CP84RDRH/Pwells_Portfolio_template_1.jpg</image:loc>
      <image:title>Work - USPS Self-Service Only Post Office (SOPO)</image:title>
      <image:caption>We created the first-ever self-service only post office aimed at providing more convenience and accessibility to customers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1736446307925-DFST1PMSRWNT9Z5HSAWC/novel-front.jpg</image:loc>
      <image:title>Work - American Cancer Society Gala</image:title>
      <image:caption>See why this event raised a record $1.7+ million dollars for ACS below</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1736566796883-7OYGJ8NPXF6D9SPJLB4M/Pwells_Portfolio_template_11.jpg</image:loc>
      <image:title>Work - U.S. Army NHRA Augmented Reality App</image:title>
      <image:caption>See case study on the developer's site</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1736869997175-STAJEZOLPSCF7KJFUH0M/Ameren_Illinois_Matt_At_Home_Campaign_Thumb.png</image:loc>
      <image:title>Work - Ameren "Matt at Home" Campaign</image:title>
      <image:caption>This campaign won first place in the 2023 E-Source Utility Ad Awards Contest</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1736873301996-PMYUONUI8ZMILPY0E34I/aacce584724515.5d6614f588bf8.jpg</image:loc>
      <image:title>Work - PG&amp;E "See Your Power" Campaign</image:title>
      <image:caption>The “Power a Brighter Future” tour won a Spotlight Award in Marketing for “Best Creative.”  See why below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1579205223774-8ICWGDIBNFT89UF96JES/Pwells_Portfolio_template_v3_3.jpg</image:loc>
      <image:title>Work - PG&amp;E "Time For Business" Rate Campaign</image:title>
      <image:caption>See what the business owners had to say about the event below</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1736798068806-ATKBA76UP1MBGVPB87D5/OSH+Earth+Day+Event+012.JPG</image:loc>
      <image:title>Work - PG&amp;E Earth Day Campaign</image:title>
      <image:caption>We used Earth Day to promote energy efficient appliances while asking customers to make meaningful behavior changes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1570044179499-651NI2PAGMAVFNPV4XUK/Pwells_Portfolio_template_8.jpg</image:loc>
      <image:title>Work - MS EIS 2019 Recap Video</image:title>
      <image:caption>See what the executives in attendance had to say about the event below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1737087736356-XLN18NJAF2VXM8EVS6U2/DSC03917.jpg</image:loc>
      <image:title>Work - Microsoft Financial Services Summit</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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  </url>
  <url>
    <loc>https://paulhwells.com/new-project-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-03</lastmod>
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      <image:title>Branding and Identity Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1739670438923-DDENXQKUN4BVI8O4MP8A/megablocks_lockup.png</image:loc>
      <image:title>Branding and Identity Design</image:title>
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    <image:image>
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      <image:title>Branding and Identity Design</image:title>
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    <image:image>
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      <image:title>Branding and Identity Design</image:title>
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    <image:image>
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      <image:title>Branding and Identity Design</image:title>
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    <image:image>
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      <image:title>Branding and Identity Design</image:title>
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    <image:image>
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      <image:title>Branding and Identity Design - Visual Language Motion (click play below)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1736533862064-YJW3A6KMON7EL96YAURR/image-asset.png</image:loc>
      <image:title>Branding and Identity Design</image:title>
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    <image:image>
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      <image:title>Branding and Identity Design</image:title>
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    <image:image>
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      <image:title>Branding and Identity Design</image:title>
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    <image:image>
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      <image:title>Branding and Identity Design</image:title>
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    <image:image>
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      <image:title>Branding and Identity Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1739675074857-ISPECA3JVESHC6BYG58F/Screen+Shot+2025-02-15+at+8.50.16+PM.png</image:loc>
      <image:title>Branding and Identity Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1739675044739-Y2NDK4F8YAIUTP0GZH4W/Screen+Shot+2025-02-15+at+8.48.41+PM.png</image:loc>
      <image:title>Branding and Identity Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52d5e9c8e4b01cea685e0ffa/1739675167129-J4PNRAI0LZLRVQ0CF3YF/SOPO_assets.jpg</image:loc>
      <image:title>Branding and Identity Design</image:title>
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  </url>
  <url>
    <loc>https://paulhwells.com/new-cover-page-1</loc>
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    <priority>1.0</priority>
    <lastmod>2026-01-20</lastmod>
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      <image:title>Paul H. Wells Portfolio</image:title>
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  </url>
  <url>
    <loc>https://paulhwells.com/contact-phw</loc>
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    <priority>0.75</priority>
    <lastmod>2025-01-17</lastmod>
  </url>
  <url>
    <loc>https://paulhwells.com/about-phw</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-07</lastmod>
    <image:image>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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